Joe Austin is Vice President, Client Relations, at Ventana Public Relations. He joined Ventana PR in 2006 with more than 14 years experience in high-tech strategic communications. His media relations experience spans both broadcast and print, and he maintains longstanding relationships with editors and reporters at business, IT, channel, and vertical publications. Austin's relationship with the media includes marquee outlets including CNN, BusinessWeek, USA Today, Bloomberg, and the Associated Press for clients ranging from startups to billion-dollar enterprises. Experience includes working with Maxell, McDATA (Acquired by Brocade), Center for Internet Security, Securent (Acquired by Cisco), Intrepidus Group/PhishMe, FireEye, Mimosa Systems, Xiotech, MOLI.com, EMC/Rainfinity, Spinnaker Networks (Acquired by NetApp), ONStor, Nexsan, Asigra, Avamar (Acquired by EMC), BakBone Software, Dot Hill, SANRAD, Open-E and others.
With more than a decade of strategic planning, media tours, press conferences, and media/analyst relations for companies in the data storage, security, server virtualization, IT outsourcing and networking arenas, Austin's domain expertise assists in positioning clients for leadership.
Austin was recently recognized as a “Top Tech Communicator” for the second year in a row by PRSourceCode. The editorial community – represented by more than 300 participating IT journalists – rated each winner based on best overall performance and recognized those who added the most value to their editorial processes in terms of responsiveness, reliability, and overall understanding of editorial needs.
Building brands with the Web requires much more than a Facebook page and a thousand Tweets. Social media sites such as Facebook, LinkedIn and Twitter are useful tools - but also time-intensive and can involve the risk of uncontrolled messages. Savvy companies are learning to capitalize...Dec. 21, 2011 12:03 PM EST Reads: 358
Anyone wonder why storage virtualization is still growing relatively slowly while server virtualization platforms like VMware have gone on a tear? If so, a look at the licensing strategies that these two respective virtualization technologies have adopted provides some insight into why...
Managing billions of small files effectively requires a clear understanding of data flows and a system based on common Lego-like building blocks that provide services to application owners.
This was the message at the September 29th, 2009 Peer Incite Research Meeting, where an indu...
Mandated by FISMA and OMB A-130, Certification and Accreditation (C&A) is the formal process of assessing the technical, operational and management controls for a given system, determining the residual risk, and authorizing the system to operate. “C&A Automation: An Integrated Approach...
Things have changed, and along the way something has happen to the meaning of value. Back in the day, value meant you got a lot for your money. More bang for the buck, so to speak. Value was never supposed to mean merely low price. Just because something is low-priced, doesn’t mean it’...
